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The Basics and Pitfalls of Questionnaire Writing
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Designing an effective survey or questionnaire is both art and science.
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"Writing an effective questionnaire is not a task for novices.", "I am fully aware that it borders on the absurd to address as broad a topic as questionnaire construction in a blog piece—or even in two, three, ten or twenty pieces for that matter. There are dozens of books on the subject not to mention thousands of technical papers. But in discussing certain givens here it might, in some small way, help in your next market research study."
Bob Kaden, "Guidelines for Writing an Effective Questionnaire", 20-11-07, The Kaden Company
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