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Impact of Rushing Restaurant Guests to Increase Table Turns

Research shows that customer satisfaction suffers when a meal pace is too fast.

"A survey of 218 respondents found that too fast a pace does affect customer satisfaction with the meal experience, with fine-dining customers more sensitive to pacing issues than customers in casual or upscale casual restaurants. Regardless of restaurant type, too fast a pace during the meal itself diminishes customer satisfaction, but speed during check settlement is often appreciated. "

Noone, Breffni M.,Kimes, Sheryl E.,Mattila, Anna S.,Wirtz, Jochen, "The Effect of Meal Pace on Customer Satisfaction", 01-08-07
Cornell Hotel & Restaurant Administration Quarterly

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