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Never Underestimate the Importance of Branding and Package Design
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Increase your sales and consumer satisfaction with product packaging research.
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"Study author Dr. Tom Robinson said the kids' perception of taste was "physically altered by the branding." The Stanford University researcher said it was remarkable how children so young were already so influenced by advertising.", "The study had youngsters sample identical McDonald's foods in name-brand and unmarked wrappers. The unmarked foods always lost the taste test.""
The Associated Press(AP), "Study: Food in McDonald's wrapper tastes better to kids", 06-08-07
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