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Niche Marketing – Recognizing and Targeting the Best Prospects
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A message of unique offerings is necessary in avoiding competition.
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"Many entrepreneurs think that selling to the widest possible market is the likeliest path to success. The problem is that the "take all comers" approach is not very effective as an overall marketing strategy; marketing becomes expensive when everyone is a potential prospect.
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Steven Van Yoder, "Niche Marketing: Targeting the Best Prospects", 2003, Steven Van Yoder
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