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Articles and White Papers

Educational and informative content related to marketing and research.

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• Overview of market research data collection techniques.
• Why bother to conduct market research studies?
• Marketing Research 101, what, why, when?
• Can you afford NOT to do market research?
• Why hire a professional market research firm?
• Measuring and improving customer satisfaction.
• Are your employees satisfied, motivated and committed?
• Differences between primary and secondary research.

• Examining Why Most of New Businesses in Canada Fail.
• Utilize the Data You Already Have.
• Niche Marketing – Recognizing and Targeting the Best Prospects.
• Maximizing Repeat Business the Scientific Way.
• Marketing Your Business Online - A Guide by Benjamin Franklin.
• Never Underestimate the Importance of Branding and Package Design.
• Impact of Rushing Restaurant Guests to Increase Table Turns.
• How to Spot and Ease Workers' Worries?
• The Basics and Pitfalls of Questionnaire Writing.
• Ten Timeless Persuasive Writing Techniques Examined.