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Online Survey Features and Capabilities

Flexibility of research tools impacts quality as well as validity of data.

Reveal Research utilizes premier online research tools and technologies for every web based survey project, including the Vancouver and BC Web Omnibus Surveys. You can rest assure that no compromises are made when it comes to speed, ease of use, browser compatibility and data security.


The range of features and survey options available allows us to create custom and sophisticated online studies that match your precise market research needs, unlike some Vancouver market research companies that create surveys based around the limitations of their systems.




If you have any questions about the web survey capabilities or procedures that Reveal Research implements or have concerns about whether internet based marketing research is right for your business, do not hesitate and contact us now for a complimentary consultation.


Detailed list of Reveal Research's online survey capabilities and features:

Supported question types:   Standard question types:
  • select one only
  • multi-select
  • short text
  • long open-end
  • numeric
  • horizontal rating
  • grids


Advanced question types:

  • allocation of precenteges or sum
  • ranking (minimum or maximum picks)
  • multi-dimensional grids
  • query string

International support:   Ability to deploy surveys in multiple languages concurrently.
Click to see full list of languages supported by Reveal Research.

Complex and nested branching:   Skip from or to any question depending on a set of previous answers or any other condition (date, quota, etc.).

Piping:   Incorporate previous responses into subsequent questions' text or subsequent response choices.

Randomization and rotation:  
  • Question and question group randomization or rotation.
  • Answer choice rotation and/or randomization with anchoring support

Required answer:   Mandatory or optional response control (hard-coded or conditional) applied question by question.

Response validation:   Full validation of responses with friendly messages in case of user errors, based on:
  • Expected data type
  • String length
  • Does / does not contain
  • Against previous answers
  • Against pre-loaded data
  • Against any mathematic programmable condition
    or available variable


Presentation and support of media types and formats:   Graphics and photos:
  • .jpeg
  • .gif
  • .png

Audio:

  • .mp3
  • .wav

Video:

  • .mpeg (all versions)
  • .avi or .wmv
  • .mov
  • .flv (Flash video)

Multimedia:

  • .swf (Flash and Shockwave)
  • .pdf
  • .qtvr (QuickTime VR)
  • .ppt or .pps (PowerPoint)


We can also convert any file type you might have into formats supported by internet browsers.


Support for hyperlinks and external content:   Both text and image hyperlinks are available, allowing to easily present any website or other external content in a seperate pop-up window.

Background functionality and user feedback:  
  • Show or hide progress bars
  • Disable the 'Back' button (page backup eliminated)
  • Set timers for questions or sections
  • Present online help to respondents
  • Score the respondent's answers
  • Real-time, random incentive lottery

Survey themes and branding:   Full CSS support; define font sets, colors for questions, tables, text and backgrounds.

Complete branding control is available to mimic your corporate or website's look and feel.

Customized 'Thank You' page and/or redirect to any URL.

Save and resume:   'Continue where you left off' respondent resumption feature with an optional time limit.

Respondent authentication:  
  • Respondent provides ID and password
  • Unique login link emailed to the respondent
  • Open or public access studies; 'Ballot box' stuffing prevention (IP logging and/or cookies)

Invitation emails:   Full HTML email support with templates and stylesheets.

Personalized email distribution with mail merge


Email Opt-Out:   Invitations and reminder emails include an opt-out link that are automatically tracked and managed.

Real-time Quota Management:   Quotas can be easily monitored and adjusted without taking your survey off-line.

Platform and browser compatibility:   Surveys can be fully accessed from any web browser running on a Windows, Mac, Unix or a mobile device.
Security:
  • 128-bit encryption (same as what bank websites use)
  • Industry standard hardware firewall
  • Off-site automatic data backups
  • 24/7 IT systems monitoring
  • Uptime guarantee of 99.9%




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See Also:
Can you afford not to do market research?
Why hire a professional market research firm?
Measuring and improving customer satisfaction.

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