Just as the products or services they provide and the target markets they serve differ from one industry to another, so do requirement and consideration that need to be taken into account when designing, conducting and analyzing market research studies.
An approach for soliciting participation in client Satisfaction Survey is different for B2C than it is for B2B companies.
For some industries an emphasis should be on studying customer service interactions, while others would benefit from in-depth analysis qualities of product or service they sell.
Specialized knowledge is required when Mystery Shopping an IT firm, but is unnecessary for retail store.
A research instrument perfect for a young tech savvy group might adversely impact participation if forced onto an older generation.
