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Private post secondary and language schools in British Columbia have collected almost $400 million dollars in tuitions alone during 2006. For-profit education is big business with new schools and new programs advertised constantly and competition for students’ dollars is fierce. That is especially true for Vancouver’s language schools where an average monthly tuition for a foreign student is $1200.
With high education costs and numerous options to choose from, students are seldom tolerant of mediocre experiences and will voice their grievances to anyone that asks or worst yet, will post them on the internet.
Just as word-of-mouth is the best and cheapest advertising any negative notions will cost your organization dearly in lost revenue, morale and need to increase marketing efforts.
Reveal Research offers services and solutions designed specifically to help educational institutions gauge student satisfaction levels, track and verify alumni progress, as well as monitor and optimize advertising programs.
- Observe and analyze satisfaction with students’ accommodations and homestay hosts.
- Gauge perceptions related to faculty’s commitment, patience, skills and friendliness.
- How facilities and equipment are rated based on criteria such as accessibility, safety, cleanliness and quality.
- With advertisement recall and assessment studies, measure campaign ROI as well as assure that future promotional efforts and materials are more successful and cost-effective.
- Conduct unbiased exit interviews, apprenticeship and work placement evaluations as well as alumni’s career history tracking and analysis.
- GIS, geographic clustering and mapping will help you determine where your students and prospects reside and frequent – making planning for advertising and course location easy and effective.
- Survey employers to discover how they rate your curriculum and graduates, and collect their input and suggestions for welcomed improvement.
Research studies have proven that a simple fact of asking people to voice their opinion dramatically increases their overall satisfaction with the subject in question.
It has also been demonstrated that conducting in-house research produces data of lesser quantity and quality than that of a professional objective third-party researcher.
So please request a free consultation with Reveal Research and let us show you how timely and insightful research will uncover opportunities and help to avoid pitfalls.
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