|
Tourism in British Columbia is experiencing an 11 year high with over $1.8 billion from room revenues in 2006 and a solid growth with no reason to slow down as the Vancouver-hosted 2010 Winter Olympic Games are nearing. What those bright statistics do not show is that it is the multinational hotel chains with sky-high advertising budgets and cross branded loyalty programs that have made the biggest gains in the last decade and will benefit the most from the Olympics inspired tourist influx.
That is why we feel Reveal Research’s guest satisfaction and marketing effectiveness studies are invaluable for smaller BC based accommodation providers that are looking for an edge in business intelligence and client loyalty.
- Identify, assess and compare your key performance indicators to those of your primary and secondary competitors.
- Monitor how your guests perceive and rate services provided by those who you recommend: transportation and tour providers, leisure and entertainment locales, and restaurants.
- Get a true sense of staff compliance with company directives and procedures with use of auditing and assessment solutions.
- Mystery shopper programs allow detailed evaluation of all aspects of guests’ experiences and are a superb tool for unbiased staff evaluation.
- Find out if your website is attractive, user-friendly and has the features your visitors expect.
- Comprehensive promotional activities and materials review, assessment and ROI analysis, and tracking.
- Online and paper ‘comments forms’ make it easy for the guests to rate their stay, comment on unmet expectations, and indicate their willingness to return and recommend your establishment.
- Conduct satisfaction surveys among attendees of conferences, exhibitions, tradeshows or any other events you host.
Whether it’s a B&B, motel, resort, or a specialty hotel, we have the necessary knowledge and experience to help your management team make sound business decisions with timely and actionable research gained insight.
Contact Reveal Research now for your free requirements and research consultation.
|
