|
In 2006, an average price of a home in Greater Vancouver surpassed half a million dollars; no doubt happy news for British Columbia’s real estate agents who will fondly remember that year given that they earned their biggest commissions ever. It should be noted that the buyers and sellers notice and care about sizable commissions collected and understandably question the justifiability of such large fees – especially since, in their eyes, the services rendered by the agents did not improve or change in any significant way during the past decade of real estate boom.
Can you afford not to know with certainty how your efforts, professionalisms, accessibility and knowledge are perceived and rated by clients and prospects? Does it not make business sense to implement corrections in your advertising, prospecting, or services to assure repeat business and word of mouth referrals?
Reveal Research is the only market research firm in BC that offers affordable collection, analysis and reporting options designed specifically for real estate professionals and brokerages.
- How does your website measure up? Is it attractive and user-friendly? Does it have the features and information your prospects and clients expect?
- Actions of those you recommend directly influence your reputation; collect unbiased feedback on performance of associates, notaries and layers, mortgage specialists, inspectors and contractors.
- Track and analyze response rates, mindshare and ROI of advertising and marketing efforts.
- Utilize web, phone or paper surveys to allow clients and prospects to rate your professionalism, accessibility, friendliness, language, patience, appearance and tendency for future dealings.
- Mystery shopper programs are invaluable in assessing agents’ levels of adherence to policies and laws, as well as gathering detailed insight and statistics on performance of competitors.
- Use advanced techniques for psychographic market segmentation, GIS with geographic cluster mapping, multiply regression and discrete choice to create predictive models.
Market research methodologies and techniques will provide you with insightful, precise and actionable recommendations on how to streamline the way you do business and improve your clients’ satisfaction levels and loyalty.
If you are ready to gain the competitive advantage, contact Reveal Research now to schedule a free requirements analysis and consultation.
|
