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The good news is that an average BC household spends $2300 annually on restaurants and licensed establishments; the most in Canada. The bad news is that with food service profit margin of only 3.2%, British Columbia is second lowest nationally. Implications of these statistics are clear; there is great opportunity for profit, especially with the 2010 Vancouver Winter Olympic Games approaching, but only for those establishments with operations and marketing that are optimized and cost-effective.
Since you cannot improve what you cannot measure, Reveal Research offers batteries of market research methodologies and tools to discover weakest points, assess marketing and promotional ROI, track customer satisfaction levels and to put facts and unbiased insight where they belong – at the centre of your business decision-making process.
- Understand your clientele and monitor emerging consumer trends and preferences.
- Evaluate effectiveness of various advertising concepts before a full-scale rollout.
- Track ROI and mindshare of promotions and advertising campaigns.
- Analyze competitors, their strategies, marketing efforts and brand value.
- See how your premises are compared to others on décor, atmosphere, music, cleanliness, location, amenities and parking.
- Survey your patrons to measure staff friendliness and promptness, food quality and value, ambiance, as well as guests’ willingness to return and to encourage others to visit.
- Utilize mystery shoppers to audit staff’s adherence to policies and to evaluate their conduct.
- For unbiased input, engage focus group research in culinary development and evaluation.
- Test menu variation; layout, font, photos, items descriptions, sides options and pricing.
New or established, large or small; your restaurant, bar or café will benefit from sound marketing research techniques. With Reveal Research expertise at your disposal, you will gain the business intelligence and insight necessary to fully streamline your operation and to maximize loyalty, brand value and profits.
Contact Reveal Research now to schedule a free requirements assessment and consultation session.
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