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Out of 364,000 small businesses operating in BC in 2006, over a third provides B2B or B2C services; notably this industry sector is also growing fast at 8% over Canadian average. Substantial size and fast growth mean fierce competition among well-established veterans and newcomers alike, and this is especially evident in Vancouver’s Lower Mainland market where density of rival businesses is the highest in Canada.
Customers have numerous choices on who they will give their money to. They also have just as many expectations; clients want services rendered quickly, precisely, inexpensively, and of course, “with a smile”. Today more than ever there is no room for mediocrity, your business has to first catch their eye, then offer the right mix of quality and value, and finally make the transaction seamless and pleasant.
If you deliver, they will come again, might even spread the word and if you don’t, seldom will they offer you a second chance.
Reveal Research has the expertise and tools to allow you to better understand prospects, clients, and the competition. Insight and data collected through market research will help you develop relevant and effective marketing strategies, streamline current operations, and ensure that client satisfaction levels are met.
- Data mine and analyze your structured and unstructured data sources to uncover hidden relationships and overlooked opportunities.
- Mindshare, impact and tracking research allows calculation of true ROI of any advertising or promotional effort, including capitalization levels by the sales team.
- Establish performance benchmarks by utilizing web, phone or paper surveys to collect and scrutinize satisfaction levels, promise fulfillment, staff performance and other vital info.
- Segmentation techniques can utilize demographic, psychographic, sales and CRM data to define unique market and client sub-segments.
- Mystery shopper and audit programs assure objective and detailed review of staff’s knowledge, demeanor, appearance and level of adherence to policies and procedures.
- Measure and understand the market’s size, demand, sensitivity to price, key motivators, the perception of, and loyalty to competing brands.
It is easier to make the right choices if your business decision process is based on relevant facts and statistical analysis rather than gut-feelings or outdated preconceptions.
Find out how Reveal Research can help, contact us now to schedule a free requirements assessment and consultation session with a market research professional.
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