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Reveal Research feels it is important for our current and future clients to understand the processes and methodologies we employ at all stages of marketing research. This is so they can rest assured that their research studies are designed and conducted with purpose and that the quality and integrity of data analysis and final deliverables are never compromised.
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Individual research studies can be broadly dissected into the following phases: |
- working with the client to determine their main research objectives
- developing a proposal and a quote
- development of and approval by the client of the research instrument
- generation of a sample plan and size, and acquisition of sample
- data collection
- tabulation and analysis of data
- preparation of the final research report and presentation
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Quality assurance, checks and balances, data verification: |
Quality control in research studies is vital, as even small omissions can have disastrous consequences for the client and for Reveal Research’s reputation.
- As a rule, at least 10% of collected cases are verified
- data is checked visually for anomalies
- key findings are reverse engineered and recalculated by hand
- All final reports and presentations are checked for logical, grammatical and spelling errors
by researcher not directly involved in a particular project
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Finished product - detailed report, data visualization, presentation of results: |
Reveal Research delivers the final report by certified courier service, and a final presentation is given at the client’s office by the researcher in charge of the project.
We encourage you to learn more about the process of marketing research, do not hesitate and get
the answers you seek - contact Reveal Research now.
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