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Research has shown that it is more difficult to earn customers’ high praise and therefore loyalty and repeat business for companies selling services versus those selling tangible products. It seems it is easier for customer to justify the price of a product because they accept that there are raw materials and manufacturing equipment costs, but when it comes to services rendered most customers undervalue the time, effort and skills involved.
It is important as well for the service providers to recognize that compared to merchants, they have more frequent and lengthy interactions with their clientele and those are usually of a more complex nature.
On the plus side, this level of involvement allows for improved development of rapport with the client, but it also creates ample opportunities for mistakes, misunderstandings, and personality conflicts.
Being service providers ourselves, we at Reveal Research fully understand those issues, and to maximize our clients' satisfaction levels, we have developed testing and tracking methodologies that examine our interactions with them, the quality of work we have produced, and our competitiveness.
All of those tools and our expertise are available to help you optimize your service delivery and business decision processes.
- How do you ensure that a particular marketing mix of a proposed or an existing service
is an optimal one?
- Do you know why you lose some clients to the competition?
- Are your marketing efforts promoting the most relevant aspects of your services?
- Would your customers recommend your services to others?
- Are your employees professional, friendly, and knowledgeable?
- Why did your bid or proposal not succeed?
No matter if your business offers business or consumer services, testing and tracking research will allow you to maintain high standards by establishing measurable benchmarks and internal metrics which are indispensable in improving customer loyalty and profit margins.
Contact Reveal Research now for a complementary consultation and let us show you how you can gain a competitive edge.
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